Point 2: Rapid Product and Service Innovation

In this 2nd of the 7 point plan for growing your business in 2010, Lewis talks about the importance of rapid product and service innovation and the three key factors of:

- delivering smaller incremental benefits
“your brands need to stand out – so start delivering smaller improvements earlier”

- getting to market faster
“gain the advantage for longer – by getting to market early”

- learning about how your markets have changed with regular product and service releases
“social media is your best research tool – if you have something to sell”

Click here to see the full set of videos on how to grow your business in 2010

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