Social Media marketing provides growth for young entrepreneur

Digital magazine “Growing Business” have recently announced the winners of their marketing competition, one of whom was young entrepreneur Fraser Doherty, with his enterprise Superjam, which specializes in pure fruit jam.

Doherty’s approach was simple; when asked about his target audience, he explained that he used social media to encourage loyal customers to assist him in building his connections with major retailers.

Mr Doherty’s company now supplies all major supermarkets with his jam, and he credits his social media marketing approach for his success. So don’t underestimate the power of the digital world.

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