Archive for the ‘Digital Business’ Category
Innovation Challenge…
Neil Lewis on Wednesday, September 1st, 2010Research shows that freelancers can solve many of the challenges faced by businesses, agencies or departments that are looking to innovate and grow.
Instead of just being a way to save costs, freelancers are discovering that they bring original ideas and solutions to their clients.
But does it work? Can freelancers help avoid failure and stimulate innovation?
Purpose: Are you making this strategic website mistake?
Neil Lewis on Thursday, July 29th, 2010Why do you have a webiste?
Is it because everyone else has one, so you thought you should have one too?
Anecdotal research tells us that 80% of websites don’t have a clearly defined purpose. So, if you’ve made the classic mistake of building a website and are now wondering what to do with it, or even, whether it works, then read on…
How Much Does a Visitor Cost Your Digital Business?
Neil Lewis on Wednesday, July 7th, 2010Do you know how much a digital visitor costs?
Well, if you are working for the UK Government, you will now know how much a single visitor to your website costs – and it can vary by a factor of 48,900%.
Yes, that’s right, the cost of visiting www.number10.gov.uk cost just 2p per visitor – compared to the cost of visiting www.UKTradeInvest.gov.uk which cost £9.78 per visitor.
