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	<title>Rags to Wreckages ... to Riches &#187; business plans</title>
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		<title>The Best Single Business Idea &#8211; &#8220;One Customer Beats Every Business Plan&#8221;</title>
		<link>http://www.ragstowreckages.com/2010/02/the-best-single-idea-one-customer-beats-every-business-plan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-best-single-idea-one-customer-beats-every-business-plan</link>
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		<pubDate>Fri, 19 Feb 2010 07:13:02 +0000</pubDate>
		<dc:creator>Neil Lewis</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Freelance & Contracting]]></category>
		<category><![CDATA[Successful Entrepreneur]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[business prototype]]></category>
		<category><![CDATA[customer strategy]]></category>
		<category><![CDATA[entrepreneur]]></category>

		<guid isPermaLink="false">http://www.ragstowreckages.com/?p=417</guid>
		<description><![CDATA[Is this the best single business idea that you will ever come across? We reckon it is pretty much up there with the best.
<strong>One working prototype and one paying, happy customer ==&#62; testimonial + request for second product from second customer.</strong> The two happy customers and testimonials then create a third customer and so forth.]]></description>
			<content:encoded><![CDATA[<div id="attachment_419" class="wp-caption alignright" style="width: 90px"><a rel="attachment wp-att-419" href="http://www.ragstowreckages.com/2010/02/the-best-single-idea-one-customer-beats-every-business-plan/lisa-c-clark/"><img class="size-full wp-image-419" title="lisa c clark" src="http://www.ragstowreckages.com/wp-content/uploads/2010/02/lisa-c-clark.jpg" alt="Lisa C Clark, entrepreneur and adviser" width="80" height="80" /></a><p class="wp-caption-text">Lisa C Clark, entrepreneur and adviser</p></div>
<p><strong>Is this the best single business idea that you will ever come across? We reckon it is pretty much up there with the best.</strong></p>
<blockquote><p><strong>One working prototype and one paying, happy customer ==&gt; testimonial + request for second product from second customer.</strong> The two happy customers and testimonials then create a third customer and so forth.</p>
<p><strong>Telling prospective investors you&#8217;re in profitable revenue (even at quantity one) <em>and</em> that you have a production plan, know your costs and how to scale, puts you in a completely different light than telling them what you will do or want to do.</strong></p></blockquote>
<p>by Lisa C. Clark</p>
<p>Okay who is Lisa&#8230;</p>
<p>Lisa is a global strategic consumer+tech marketeer, with a balanced creative+analytical brain, entrepreneur/founder/incubator of interior design, speciality retail in gourmet groceries and global home imports, e-commerce Thinker Clothing(tm). Lisa is also a consulting advisor to start-up senior level teams &#8211; from tech and medical to a Chinese fashion brand favorite of Warren Buffett. She helps businesses define strategy and pitch for funding.</p>
<p>========================<br />
<strong>Do you have a great single business idea? If so, please post below and we&#8217;ll pick out the best and publish it as an article.</strong><br />
========================</p>
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